Sustainability


 Our Sustainability Icons

 

Presently, we have six categories of sustainability: Made in Montreal, Tried & True, Deadstock, Zero-Waste, OEKO-TEX Certified & Organic, and Renewable Resources. Below is a breakdown of each category for total transparency.

Made in Montreal Icon

 

Made in Montreal

All of our garments and accessories are made in Montreal, QC, Canada by people earning a living wage. Everything is designed and cut in our atelier on St. Laurent Blvd and sewed either on-site or at-home with one of our local full-time sewers. That means a small carbon footprint--since the whole of production happens in Montreal--and an ethical business model that employs local skilled workers and supports our local economy.

Tried & True Icon

 

Tried & True

We have used our “Tried & True” fabrics time and time again. They are long-lasting, show little wear-and-tear even after years of wear, and maintain their shape without pilling or fading. These materials are ideal for our basics, which are incredibly comfortable and versatile. A great example of this category is the dreamy pill-free viscose that we use for the Starman tank. 

Bonus info: we buy all our fabrics from Canadian textile companies, keeping transportation costs and pollution down and supporting our national economy.

Deadstock Icon

 

Deadstock

Deadstock fabric is unused material left over by fashion houses who have overestimated their fabric needs. Rather than that excess material gathering dust in a warehouse or being thrown in the garbage heap, we buy it and use every inch of it that we can. It’s a win/win situation: we use up material that would otherwise be wasted and we don’t add to the production of new fabrics. Usually, deadstock is finite in the amount available, so any of our garments made of deadstock are limited in quantity. 

Bonus info: we buy all our deadstock fabric from Montreal warehouses--so again, very little transportation and carbon footprint and continued support of our local businesses and economy.

OEKO-TEX & Organic Icon

 

OEKO-TEX Certified / Organic

OEKO-TEX fabric has been tested for hundreds of harmful chemicals--including pesticides, carcinogenic colourants, and heavy metals--and certified 100% free. So, not only is OEKO-TEX safe for you, but it’s safe for the environment and every individual taking part in its production.
Organic fabric has been verified organic at every step of growth and production. That means no harmful chemicals or fertilizers (in this way it’s similar to OEKO-TEX) thanks to a return to old fashioned organic agriculture practices. Organic cotton, hemp, and Tencel are great examples of organic fabrics. Whether an item is made entirely of organic fabric or with a blend, more and more of our garments feature this fantastic resource.

Bonus info: we buy all our fabrics from Canadian textile companies, keeping transportation costs and pollution down and supporting our national economy.

Zero-Waste Icon

 

Zero-Waste

This is the newest addition to our sustainability practice. Our December 2020 Monthly Capsule Collection was the first fully zero-waste collection. We use scraps and excess cuttings from the garments to create cute, chic, and practical accessories (items from headbands to table linens, face cloths to reusable makeup remover rounds). The zero-waste icon on a larger garment (think tops, bottoms, dresses) means that its cuttings went towards making the smaller items (headbands and scrunchies, for example) out of the same delightful material. “Waste not, want not,” says it best.

Renewable Resource Icon

Renewable Resource

Including cotton, linen, and hemp, this category covers materials made from plant-based fibres with a low environmental impact. These renewable resources often demand less water, energy, pesticides, insecticides, and fertilizers. They can minimize CO2 emissions, grow in poor soil (not used for food production) and, in some cases, even rehabilitate polluted soil. Plants such as flax (used to make linen) and hemp grow incredibly quickly and are very good for soil. These materials are all biodegradable.
Bonus info: These materials breathe very well, which makes them ideal options for warm-weather clothing, and often get comfier with time.